Why care?
Why do you need to train and understand millennials?
Millennials or Generation Y are known as the persons born between 1981 and 2000. Growing up at the very start of internet, this generation deals with different challenges and needs than the previous ones. Wealth has given them plenty of opportunities, but they often feel overwhelmed and paralyzed by the doubt these numerous choices bring with.
This feeling becomes stronger with the pressure to work more and harder to succeed among peers, to find pleasure and balance in both work and life, and to not get distracted by happiness of others on social media. Whether it is technological, biological or political, the world is changing and is demanding a lot of energy of humans.
Being in the midst of this restless transformation, defining a new paradigm on how to work and live, young adults often feel lost, cave and burn out. Besides causing serious harm to their health, their behavior is hurting organizations financially by leaving quickly after hiring and taking long periods of sick leave.
3310 believes that training millennials to take ownership and become resilient to these changes and by understanding them to reach out for help is key to a healthy society in both present and future times.